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Creative Strategist | Campaign | Customer Behaviour | Creative Execution | Midlands - Hybrid | £40k

The Opportunity
I'm currently working with an innovative, growth-focused business that's looking to hire a Creative Strategist to join its expanding team.

This is a fantastic opportunity for someone who sits at the intersection of marketing strategy, customer psychology, creative thinking and commercial performance. If you're passionate about understanding why customers behave the way they do and using that insight to shape high-performing campaigns, this could be the perfect next move.

Importantly, this is not a traditional copywriting, design or campaign management role. Instead, you'll be responsible for ensuring that creative thinking directly contributes to customer acquisition, conversion growth and commercial success.

About the Role
As Creative Strategist, you'll bridge the gap between acquisition strategy, customer behaviour, campaign development and creative execution.

Working closely with senior stakeholders across growth, creative, UX, CRO and lifecycle teams, you'll develop strategic messaging frameworks and behavioural influence strategies that improve customer engagement and conversion performance across the entire demand journey.

Your focus will be on ensuring creative output is aligned with:
Customer behaviour and psychologyAcquisition economicsDemand generation and captureCommercial objectivesConversion optimisation
This is a highly strategic role for someone who enjoys combining insight, creativity and performance marketing to drive measurable business results.

Key Responsibilities

Creative Strategy & Messaging
Develop commercially effective creative strategies aligned to acquisition goalsTranslate customer insights and behavioural data into compelling messaging directionsBuild strategic frameworks that guide creative execution across multiple channelsEnsure messaging aligns with customer intent, psychology and business prioritiesDrive creative approaches that contribute to profitable customer acquisition
Customer Behaviour & Psychology
Analyse customer motivations, objections and decision-making behavioursUse behavioural insights to shape messaging and creative directionIdentify key friction points throughout the customer journeyEnsure creative strategies reflect real-world customer needs and decision drivers
Campaign & Conversion Strategy
Support the development of campaign concepts and messaging systemsCreate messaging frameworks designed to improve engagement and conversionHelp shape how demand is created and captured through creative influenceImprove campaign effectiveness through strategic customer understanding
Testing & Optimisation
Support structured testing programmes across messaging and creative performanceContribute to continuous experimentation and learning initiativesRefine creative strategies based on performance insights and customer behaviourPromote a culture of optimisation rather than one-off campaign thinking
Cross-Functional Collaboration
Partner closely with the Creative Director on narrative and campaign developmentWork alongside Growth Directors to shape strategic messaging directionCollaborate with UX, CRO and Lifecycle teams to improve customer influenceEnsure creative strategy supports operational execution and ongoing optimisation
About You
We're looking for a commercially minded strategist who understands how creative thinking can influence customer behaviour and drive measurable business outcomes.

You'll likely bring:
Experience in creative strategy, growth marketing, customer acquisition or performance-focused marketing environmentsStrong understanding of customer psychology and behavioural influenceAbility to translate insights and data into actionable creative directionExperience developing messaging frameworks and campaign strategiesExcellent communication and stakeholder management skillsA commercial mindset with a focus on measurable outcomesUnderstanding of conversion optimisation and customer journey principlesA naturally curious approach to customer behaviour and decision-making
Why Join?
This is an opportunity to join a forward-thinking organisation that is building a modern creative strategy function focused on growth, performance and measurable impact.

The role will continue to evolve, becoming increasingly:
Data-informedAI-assistedPsychology-ledCommercially measurableFully integrated across the wider growth ecosystem
If you're excited by the idea of using creative strategy to drive customer acquisition and business growth, I'd love to hear from you.

Contact me at [email protected]

Creative Strategist | Campaign | Customer Behaviour | Creative Execution | Midlands - Hybrid | £40k Read less